DESIGN.
PHOTOGRAPHY.
FILM.
COURSE DESCRIPTION
Visual Literacy introduces students to ways of understanding visual images in art, photography, film and digital media. Students will learn about the aesthetics and production of visual images, immerse themselves in the dimensions of seeing, and come to appreciate the influences on visual symbols and communication. The concepts learned in this course will be put into action by creating public service announcements, short informational films, photo essays and other visual media for a local non-profit organization.
Course Textbooks:
The Non-Designer's Design Book by Robin Williams
The Photo Idea Index by Jim Krause
Setting Up Your Shots by Jeremy Vineyard
PAST AU STUDENTS
SEVEN PRINCIPLES
OF VISUAL LITERACY
Visuals can create a powerful illusion of reality.
Visuals are carefully arranged views of reality, not reality itself.
Viewers take an active part in interpreting visual information.
Visual messages are conveyed through both form and content.
Visual images often rely on metaphor and mythic thinking.
Visuals present information in interrelated, non-linear ways.
Visuals trigger strong and immediate emotional responses.